Erosion of trust

I love the Cybersecurity Tip challenge happening right now – people sharing quick insights about deepfakes and how easily they can trick us when we’re not paying attention.

The core message: awareness is our strongest defence. Before clicking or doing something – pause. Technology can’t think for us, but we can. Know yourself to protect yourself.

But here’s what’s been nagging at me: what about the erosion of trust? The misuse of this technology?

96% of deepfakes online are non-consensual porn. Yikes. That’s not a cybersecurity inconvenience – that’s targeted harm at scale.

Deepfake detection is an arms race, and the technology is becoming more accessible every day. Yes, awareness matters. But shouldn’t we also be pushing for better tech solutions? Platforms and providers have a role here too.

We need both: tech that blocks attacks and people who know what to watch for.

My uncomfortable truth: I’m building a “Spot the Fake” awareness workshop, and yet I wonder if we’re overusing “awareness” as the answer to everything.

We say “tech can’t think for us, but we can pause” – but where’s the responsibility of the tools that make deepfakes so accessible in the first place?